TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via satellite. In contrast, digital services operate on ad-supported systems, with global streaming giants, major competitors, and Apple TV+ serving as dominant forces. As viewer preferences shift, rivalry between conventional TV networks